About PTI
Activating Digital Engagement across Sports and Entertainment, we work with 70+ Clubs and Venues
Founded on the principle of providing sports industry experts to club, venues and rightsholders on a fractional basis to drive business transformation, PTI has moved quickly to address the needs in the market.
Starting with technology, then data and digital and subsequently into commercial, the aim is to answer the next big question for clients, such as how to drive commercial revenue streams and heighten the rate of adaption from sports businesses. PTI are best placed to activate new revenue streams and enhance net returns through a blended skill set.
PTI provide the platform for brands to achieve their goals, whether that be increased revenue, brand activation, or market insights. We do this while addressing the need for advertisers and sponsors to get a clear and measurable return on their digital spend within sports and entertainment.
Activating Digital Media, Delivering Fan Engagement
Activating Smart Venues, Driving Technical Insight
High Impact Brand Activation, Delivering Targeted Audiences
Our customer service values
Senior Management Team
Mike Bohndiek
Chief Executive Officer
Mike has 16-years’ experience in Sports and Entertainment across technology, digital and commercial. Having worked with 30+ clubs and venues, including two notable stadium transformations with Arsenal and West Ham United, Mike founded and leads PTI as CEO, responsible for business direction and strategy. Reach out to discuss how PTI are expanding and where partnerships could be considered.
Daniel Brown
Chief Data and Digital Officer
A proven analytical and commercial leader that delivers bottom line returns, Daniel has a track record in transforming Sports and Entertainment companies by placing data insights and digital growth at the heart of their vision to deliver commercial, customer engagement and operational strategies. If you are a rightsholder looking to mature your data and digital journey, get in touch.
Ysabella Alvarez
Head of Digital Media
With years of digital experience across technology, events and hospitality, Bella is the Digital & Media Head of Sales, leading our work in mobile rights valuation and negotiating nationally aggregated rights deals. If you are a club or venue interested in commercialising your digital assets, or a brand interested in reaching millions of fans, get in touch.
Michelle Tricker
General Manager (UK & Europe)
With over 15 years’ experience working commercially in football clubs, Michelle understands and relates to the challenges venues face to deliver engaging content for fans, whilst still maximising revenue for sponsors and partners. Get in touch to maximise revenue from your existing assets and understand how an enhanced digital strategy can pay for itself through sponsor and fan engagement.
Corey Kirby
Chief Operating Officer
A Chartered Accountant with over 9 years’ experience and a specialist in business advisory focusing on SME’s up to £50m turnover in Hospitality. Corey assists PTI clients in building relevant ROI cases for technology and digital purchases and is responsible for Finance, HR and the day-to-day operations of the company. He will soon oversee the setup and development of our regional presence in Australia and New Zealand.
Senior Management Team
Mike Bohndiek
Chief Executive Officer
Mike has 16-years’ experience in Sports and Entertainment across technology, digital and commercial. Having worked with 30+ clubs and venues, including two notable stadium transformations with Arsenal and West Ham United, Mike founded and leads PTI as CEO, responsible for business direction and strategy. Reach out to discuss how PTI are expanding and where partnerships could be considered.
Daniel Brown
Chief Data and Digital Officer
A proven analytical and commercial leader that delivers bottom line returns, Daniel has a track record in transforming Sports and Entertainment companies by placing data insights and digital growth at the heart of their vision to deliver commercial, customer engagement and operational strategies. If you are a rightsholder looking to mature your data and digital journey, get in touch.
Ben Wells
Chief Commercial Officer
A strategic commercial marketer with experience across multiple business sectors, having consulted at Board level to sponsor brands (including at major events such as the FIFA World Cup) and held senior leadership positions in sports organisations, including Bath Rugby and Chelsea FC. Get in touch to discuss your commercial strategy and to understand how you can use your digital assets and smart reporting to generate revenue
Corey Kirby
Chief Operating Officer
A Chartered Accountant with over 9 years’ experience and a specialist in business advisory focusing on SME’s up to £50m turnover in Hospitality. Corey assists PTI clients in building relevant ROI cases for technology and digital purchases and is responsible for Finance, HR and the day-to-day operations of the company. He will soon oversee the setup and development of our regional presence in Australia and New Zealand.
Michelle Tricker
General Manager (UK & Europe)
With over 15 years’ experience working commercially in football clubs, Michelle understands and relates to the challenges venues face to deliver engaging content for fans, whilst still maximising revenue for sponsors and partners. Get in touch to maximise revenue from your existing assets and understand how an enhanced digital strategy can pay for itself through sponsor and fan engagement.
Ysabella Alvarez
Head of Digital Media
With years of digital experience across technology, events and hospitality, Bella is the Digital & Media Head of Sales, leading our work in mobile rights valuation and negotiating nationally aggregated rights deals. If you are a club or venue interested in commercialising your digital assets, or a brand interested in reaching millions of fans, get in touch.
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